In 2011, LAH produced a total sales volume of $176,033,906. Last year our sales totaled $232,071,135, an increase of 31.8%. In 2011, our sales associates earned total commissions of $3,442,299.
In 2012, we earned $4,680,922, an increase of $1,238,623 or 35.98%. In both years, our most active month for closings was June.
February, March and April are our most active months for listings by a fairly good margin. 28 of our agents had over $2,500,000 in production last year, 16 of us produced in excess of $4,000,000, 11 agents produced better than $5,000,000 and our top four producers all surpassed $13,000,000 in sales for 2012.
In the entire MLS, LAH ranked 4th in production overall while our average sales price was the highest of the four by far.
In our core market areas, “Over The Mountain” we ranked 3rd and again we maintained a considerable lead in average price among the three top companies.
Under Debbie Veteto’s initiative, our Corporate Services Program continues to become a force to be reckoned with in Birmingham. With 45 community tours from 10 different Corporate clients, 2011-2012 has produced 10 closings and 14 renter to buyer conversion clients. In the first two months of 2013, Debbie conducted 13 community tours of Birmingham producing two buyer clients referred to agents, one in Homewood and one that recently closed in the Mountain Brook office and she is currently working with three renter prospects who will be converting to buyers within the next year.
In 2012, our relocation department headed by Pam Nickoli oversaw 225 incoming referrals, 87 of which were corporate listing opportunities. Pam’s efforts resulted in 95 closings for our agents last year, a conversion rate of 42%.
And maybe best of all, 22 agents joined our ranks since 2012: Misty Wade, Frances Robinson, Holt Rast, Roxanne Lamb, Jennica McMillian, Barbara Williams, Russell Kurtts, Walter LaGroue, Sarah Sams, Peter Northcutt, Roger Conville, Krisalyn Crye, Jackie Gray, Jonathan Hogan, Natalie Innerarity, Harry Greenburg, Cynthia Zanaty, Dan Goff, Liza Roitman, Reba Myer, LeeAnn Davis, Rosalie Lowy.
I’d say we’re doing pretty well and for 2013 we’re off to the best start we’ve had in many years. It’s an honor to be associated with such an outstanding group of professionals.
— Maurice Humphries