What Is HootSuite and How to Use It

Posted on February 20, 2013 at 10:01 am

What is HootSuite?

hootsuite-logoIn the broaded terms, HootSuite is a social media management system.  You can use it for your business or organization to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. In a nutshell, it allows your to control multiple social networks like Facebook, Twitter, Google +, and more.

It has a user-friendly interface and the basic plan, which has fairly robust features, is free. Unlike other social media management systems, HootSuite is accessed through your web browser rather than a desktop client. There is also a HootSuite app for iPhones and Android Phones.

How Can I Utilize HootSuite?

You can launch marketing campaigns, identify and grow an audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement.

Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more.

What does HootSuite cost?

HootSuite offers a FREE account as well as a Pro ($9.99/month), and Enterprise (customized) accounts, with optional add-ons available. More information can be found by visiting HootSuite’s Plan page. Unless you are a large organization, the Free option is all you will need.

Track Campaigns and Engage Daily

hootsuite-track-campaigns

HootSuite’s dashboard can help manage both day-to-day community building and one-off campaigns. For actively-managed accounts, you can set up streams for the types of content you want to monitor, including news feeds and mentions. These streams live in customizable tabs, which can be organized by account, network or content, which comes in handy for tracking campaign-specific hashtags.

Batch scheduling is another useful feature for keeping campaign updates organized. You can pre-schedule up to 50 unique messages, making your team’s workflow more efficient and allowing you to optimize peak traffic times.

Analytics

The platform recently revamped its analytics feature to include a new interface and the ability to create custom reports — a necessary tool for marketers presenting campaign reach numbers to clients.

The Built-in Social Analytics reports allow teams to measure the success of campaign tactics — by tracking URL click-throughs for example — and make adjustments to achieve the highest level of engagement.