How to Easily Create a Facebook Business Page

Posted on February 5, 2013 at 1:06 pm

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Your Page is the central place to grow your business, build your brand and develop relationships with your customers/subscribers.

Create a Facebook Page

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To get started, visit: https://www.facebook.com/pages/create.php. It’s free to set up a Page and it only takes a few minutes to get started.

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  1. Choose a category and a Page name that represents your business.
  2. Pick a logo or another image that people associate with your business to use as a profile picture.
  3. Write a sentence about your business so people understand what you do.
  4. Set a memorable web address for your Page that you can use on marketing material to promote your presence on Facebook.
  5. Choose a cover photo that represents your brand and showcases your product or service. It’s the first thing people will see when they visit your Page.

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Where To Find My Business Page

After creating your business page, you should see a new “Pages” section on the left hand side of your personal FB page that houses all business pages you have admin rights to. You will see the name of your business page, clicking on it will direct you to the page.

Other Important Details

create-facebook-biz-pg-pic-5View insights, edit your Page content, keep track of new activity and respond to personal messages from your admin panel.

Click on the Edit Page button in the admin panel and choose Update Info to add other details about your business.

+ Read cover photos dos and don’ts

You’re ready to create your first post. You can create different kinds of posts on your Page including updates, photos, videos and questions. The people who like your Page will see some of your posts in their news feed.

Successful Posts Are:

  • Short: Posts between 100 and 250 characters get about 60% more likes, comments and shares
  • Visual: Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively
  • Optimized: Page Insights help you learn things such as what times people engage most with your content so you can post during those hours

create-facebook-biz-pg-pic-6Things To Try

  • Explore the options under the Build Audience button on your admin panel.
  • Make sure to invite your Facebook friends to like your Page.
  • Click on ‘Invite Email Contacts’ to upload your email list and send a message asking people to like your Page.
  • Promote your Page web address on store signs, business cards, receipts, emails, chalkboards and other marketing material.
  • Download free Facebook table tents and stickers to promote your Page.